SSL certificate and search engine optimisation
SSL Certificate and Google Ranking
Why is it important for a website to be responsive and secure nowadays?
Back in the days when smart phones, iPads and smart TV’s did not exist, websites where just reliant on the size of the browser window on a monitor.
Nowadays it is different!
Different screen sizes means to designers to create a layout, which fits every device. Fortunately, it is quite straightforward to create a responsive website these days.
Also, the standard of the web is now a website which starts with https:// . It tells the browser that your website is secured with an SSL Certificate, Secure Socket Layer.
This protocol is necessary for ensuring the visitor of your website that you can guarantee him to be save on the pages he will visit.
A shop website, for example, needs a SSL certificate as it secures the transmission of your bank details and keeps your delivery address disguised from the public.
“SSL uses a cryptographic system that uses two keys to encrypt data.” You do not even know that this is happen but it is necessary to secure your personal fingerprint surfing the internet.
Google forcasts change in 2018
From 2018 onwards, all modern browser will show a crossed out padlock for sites, which are not secure to warn visitors that their present at this
site is not secure.
These mentioned factors above are also influencing your ranking in any search engine.
Your ranking will drop
Your ranking will drop and therefore you will lose out business and clients. Your competition will be very thankful to you if you are not updating these two very important factors.
Who thought 10 years ago about, that responsive screen sizes and SLL will become very important for ranking and trustworthiness for visitors of your websites.
If you should need my help to make your website a safe and trustworthy place and secure it from dropping down in ranking, please get in touch and ask me to help you.